Nowadays online advertising is a popular way for monetizing website traffic among all website and blog owners. It`s one of the most powerful tool of advertising. This is because the wide reach of internet and online advertising websites.
Online advertising is composed of advertisements displayed on websites, and on the search engine results pages. Not only that, but it also refers to adverts on social networks (Facebook, Twitter, Instagram, etc.), emails, and more. There are also a lot more different ways to advertise online. So, you can earn money online with online advertising, even without website or blog.
Types of Online Advertising :
1. Search Engine Advertising
With this method, you can monetize search results on your website. Best way for paying search engine ads is Google Adsense for Search. By placing an AdSense for search box on your website, you'll generate earnings from ad clicks made by users on the search results pages.
2. Email Marketing
Email Marketing is a powerful tactic for boosting business
growth and increasing revenue. If you`re have a big mailing list, this is one
of your greatest assets. You can promote your online business, affiliate links
or your own products.
3. Social Media Advertising
Use social media to connect with people interested in
purchasing products and services you have to offer. Social media websites are
most popular for promoting online business, websites, affiliate links, etc.
4. Display Advertising
Display Advertising is most popular online advertising format in which ads are displayed in the form of banners on landing pages.
Campaign Types for Display Advertising:
- Cost-Per-Mille (Impressions)
In the CPM model a publisher the the ad network for every 1000 ad impressions they deliver. CPM stands for Cost-Per-Mille, simply put Cost-Per-1000 Impressions.
- Cost-Per-Click (CPC)
CPC, also called as PPC advertising campaigns, is performance-based (to an extent). As per the model, publishers get paid for every click they deliver to advertisers, with impressions not having a bearing on the payment at all.
- Cost-Per-View (CPV)
As the name suggests, this model is based on the number of views the ad captures. These ads are not normal text ads, but rich media ads including video and display advertising. The tagline and the ad copy play a crucial role here. Read this article for some quick tips to become a pro at copywriting.
- Cost-Per-Lead (CPL)
The CPL model is entirely performance-based and takes into account qualified leads only. Unless and until all the criteria set up by an enterprise for lead qualification are met, number of impressions, clicks on the ad, landing page views don't matter.
- Cost-Per-Sale (CPS)
CPS is another performance-based metric that an affiliate Ad Network would work with. This goes a step further and considers only the number of sales that took place via the ad campaign.
- Cost-Per-Install (CPI)
CPI is applicable only in case of apps. This model is ideal
for businesses to leverage digital advertising to drive app installs.
5. Native Advertising
Native ads serving is great solution for you to make money advertising. Native ads are creative pay-per-click ads that are congruent to the design, style, function, and content of the your website.
6. Video Advertising
If you own videos, this is a great solution. Videos ads are served
with in-stream advertisements—ads that appear before, during, or after videos. Enabling
video monetization on your videos (Youtube, Dailymotion) allows you to share in
the revenue these advertisements.
7. Web Push Advertising
Push ads are a type of native ad format. Web Push Advertising
means delivering ads to users (desktop or mobile devices) in a form resembling
usual push notifications, thus offering a non-intrusive, user-friendly and
highly-engaging way for advertisers to reconnect and expand their audiences.
8. Mobile Advertising
Mobile Advertising is one of the methods that mobile app owners use to earn money online. Some ad networks like AdMob, enables you to earn money by showing ads in an app.
